Full blog post at http://goo.gl/IyIvz
Here is an interesting post from SmartBlog on Social Media
7 questions every social media strategy must be able to answer
- Who am I speaking to? Unless you really know, on an intimate level, who are you’re speaking to, everything else you’re doing is essentially guesswork, because audience knowledge informs your answer to every one of the remaining questions.
- What do they want from me online? What function do you serve for these people within a social media context? You can start with a grand mission statement if you want, but then you’ll need to whittle it down to a social-media-specific context if you want to be successful.
- What do I want them to do online? It should be simple and easy for your fans to perform in the moment.
- How can I align those actions? You need to find ways to tie what your customers want to what you want.
- How will I know if it’s working? Whatever it is you’re asking for, find a way to keep track of how often it’s happening after people have engaged your social media presence.
- How will I keep the ball rolling? Campaigns should be built to be repeated, extended or transformed ad infinitum.
- How will this evolve? Instead of thinking about platforms, think about functions and design your social media strategy around those roles.
Read the full post here http://goo.gl/yMzAA
Here is a list of the 50 most followed magazines on Twitter.
The top 5 are People (2.9MM), Time (2.9MM), InStyle (2.1MM), WWD (1.9MM), Entertainment Weekly (1.7MM).
Full post from Foilo is here http://www.foliomag.com/2011/most-followed-magazines-twitter-part-ii
Here are 10 Social Media Resources worth considering from Social Mouths.
Visit the original post here http://goo.gl/XxJhA
From WebLiquid Group http://www.webliquidgroup.com/
We chose from over 40 vendors of social media monitoring tools, and narrowed down based on the following criteria:
1) The tool must be Enterprise level
(no tools without tech or account management teams)
2) The tools must be paid
(i.e. no free monitoring tools like Google Alerts)
3) Tools must have cross-channel coverage
Based on these criteria, and our experience, we whittled down our initial list and then reached out to for sales demos. During these demos, we evaluated social media monitoring tools based on the following:
• sentiment accuracy
• sources monitored (e.g. blogs, social networks, forums, news)
• metrics to determine influence
• query structure
• raw data access
• segmentation capabilities
Downlaod the PDF here http://goo.gl/8dJuO
Here is an interesting Infographic on corporate Social Media policies. View it here http://goo.gl/cPxDR from MindJumpers.
For Twitter best time is lunch hour and after work.
For Facebook best time is lunch hour. Saturday is biggest day for updates.
Infographic here from KISSmetrics http://goo.gl/Uvh8s