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Five Organizing Principles for Social Media in 2011 From AdAge


Here is a very insightful post from Judy Shapiro at Ad Age regarding Social media.

Her key points are:
1) We’ll cross the chasm from “one to many” marketing to “many to many” marketing.
2) Commerce happens in communities of interest — not social networks
3) Learn that small is good.
4) Social media will remain hard for companies to execute, but help is on the way
5) Is the social media technology bubble about to burst?

Her entire post is worth the read.

From → Social Media

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