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Half Life of a Link

09/09/2011

New research by Bit.ly, the URL  service indicates that a link receives at least half of its total clicks within a few hours of being posted on Social Media. The half life varies a bit by specific service with YouTube links delivering activity longer.

Quoting the study:

“In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!”

See the report here.  http://goo.gl/iCAol

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