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A Review of Social Media Monitoring Tools


From WebLiquid Group

We chose from over 40 vendors of social media monitoring tools, and narrowed down based on the following criteria:

1) The tool must be Enterprise level
(no tools without tech or account management teams)

2) The tools must be paid
(i.e. no free monitoring tools like Google Alerts)

3) Tools must have cross-channel coverage

Based on these criteria, and our experience, we whittled down our initial list and then reached out to for sales demos.  During these demos, we evaluated social media monitoring tools based on the following:

• sentiment accuracy
• sources monitored (e.g. blogs, social networks, forums, news)
• metrics to determine influence
• query structure
• raw data access
• segmentation capabilities

Downlaod the PDF here


From → Social Media

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